Our Processes

Our Processes

PRODUCTION PROCESS

We utilize good raw material that has been carefully inspected and selected using advanced quality control techniques. Certifications like AGMARK, HACCP & ISO bear testimony to our approach when it comes to quality of our product ingredients.

We always keep a watchful eye on our production process as it is the one factor which lies at the heart of the quality and taste of our products. Consistency of the production process is extremely important in order to deliver the same product attributes across all production runs over time. This is achieved through accurate measurement of ingredient quality and standardised production practices. A high degree of automation has helped us to achieve process consistency and hygiene. Most processes including steam sterilization, dehydration, brining, canning and grinding are automated. This automation is involved right from cleaning of the raw material to the final product stage. Automation ensures regulatory standards of hygiene are met.

RESEARCH & DEVELOPMENT

Intensive Research and Development (R&D) is at the core of the innovation and convenience that characterises all our products. Our R&D unit is dedicated to the development of new products tailored to the lifestyle and consumption needs of our target consumers. Quality testing of raw materials is done to ensure regulatory standards are met. Production processes are monitored regularly and upgraded to maintain hygiene standards.

As a part of our new product development process we closely study the geographic, demographic, psychographic and behavioural patterns of food and beverage consumption of our consumer base. This study helps in the identification of need gaps and of areas where more convenient /economical alternatives can be introduced – thereby ensuring pinpoint positioning of our products. We understand that change is the only constant, especially in today’s market, and work towards it through intensive research and development.